Flexicord(TM) HDMI cables, utilizing patent-pending Memory Cord Technology, solve the problem of determining the exact length of HDMI cable you need. Shipped as a compact coiled cables, it can be uncoiled to its full lengths; once extended, it holds its shape and will not recoil. Eliminate the guesswork in determining the exact cable length necessary! A Flexicord cable can be used uncoiled to its maximum length or used as a short, mess-free coiled cable. A convenient cylinder, included with each Flexicord cable, allows you to return the cable to its original coiled shape whenever needed.